If you were rubbing your eyes as I was over that retail sales report, I think I found the answer. A very generous seasonal adjustment factor was at play. The raw NSA data actually showed retail sales plunging -5.6% MoM in June, the worst drubbing in a decade and tied for the steepest plunge since the series began in 1992! Lies, damned lies, and statistics.

Possibly responding to this in comments –> Meanwhile: “Upside surprise in Retail Sales (plus positive revision for May) kills off “worst fears” of “cracking consumer” -theme from Equities Index perspective (esp after ugly China data/ European Lux disappoints / negative preannounce)—a “Goldilocks” -type response

https://x.com/EconguyRosie/status/1813211556022206680