The CDC launched a new digital campaign to encourage the vaccine-hesitant to get a flu shot to merely “tame” symptoms.

The number of Americans willing to roll up their sleeves to get a flu shot declined during the pandemic, as many who received the vaccine appeared to get sick anyway, and concerns grew over potential side effects.

The agency’s new messaging is simple: The flu shot won’t prevent a person from getting sick but can “tame” wild flu symptoms into mild flu symptoms in those who get vaccinated but still get sick.