TWITTER CEO CHOICE
from Jeff Childers
Yesterday, Elon Musk officially announced NBC Universal’s streaming media executive Linda Yaccarino as Twitter’s new CEO, and a lot of people are freaking out. It only took about five seconds for independent investigators to discover Yaccarino is a skilled virtue-signaler (pronouns), and chairs a World Economic Forum woke sub-committee of some kind.
The fear and uncertainty about Yaccarino yesterday became so intense it even created a field day for lefty media outlets like Mediaite, which ran this headline, barely concealing its glee over the dustup:
Concerned critics do have a point. Obviously, the WEF might as well be run by Satan as far as a lot of folks are concerned, and any connection to that organization is an immediate trust disqualifier. Folks think anyone involved in the WEF is either a chaos agent or is likely to be a chaos agent, with an agenda to depopulate (murder) us common people.
So Yaccarino’s hiring smelt a lot like betrayal to all the people who had placed their trust in Superman, I mean Elon.
For his part, Musk seems aware of the controversy and is unruffled.
How should we think about this? First, let’s recognize that Musk just spent $40 billion to buy Twitter, which required him to liquidate a ton of his prized Tesla stock. It’s a fair guess he hopes to make some of his money back at some point. So it is rational for him to hire people for their skills rather than for their politics.
Consider three of Musk’s top Twitter-related business problems:
1) Twitter lost a lot of advertisers when Musk took over.
2) Twitter is currently shedding liberal media who refuse to pay for a blue check mark because of Musk’s apparent politics.
3) Musk intends to expand Twitter’s services, a lot, including adding a streaming video service for things like Tucker Carlson’s new show.
If you think about it, Yaccarino addresses all three problems. Musk needed a liberal. If he’d hired a top conservative executive (if those even exist these days), the first two problems listed above would have gotten even worse. But by hiring someone with impeccable liberal credentials, Musk reassures half his user base, many potential advertisers, and helps convince National Public Radio to pay $1,000 a month for a tiny blue circle, or whatever the media’s rate is these days.
The WEF is gross. I can’t relate to anyone that could sit around for hours listening to Klaus Schwab’s gravelly German accent and incoherent mumbo-jumbo, no matter how good the champagne was. I certainly can’t speak the WEF’s “buzzword language,” or even understand it very well. It’s something about synergies, I know that much.
As bad as the WEF is, judging folks only by their connections is gross too. If you want to get ahead in corporate America these days you need to speak woke. That’s why I would never make it in a boardroom; I’d probably refer to someone as an “unattractive cross dresser” and that would be that, banned for life. But some other people are smarter and more patient than I am.
In that vein, some conservatives have encouraged a “wait and see” approach for Ms. Yaccarino:
For his own business reasons, Musk needed someone strong, with liberal appeal. The hire is easily explained as a rational choice. Musk said he’ll stay committed to free speech; either he will or he won’t. If he doesn’t, then nobody is any worse off than just before Musk bought Twitter last year. The only reason anyone could be freaking out or being fearful about this, is because they trusted Elon in the first place.
But why put all your hopes on Elon? He’s not Superman. He’s not even conservative. He was a lifelong democrat until about ten minutes ago. He makes brain chips and climate-friendly electric cars, for Pete’s sake. By all accounts, he’s a classical liberal atheist who believes in free speech and basic human values, like RFK, Jr.
Even ‘disappointed’ would be over-reacting. Nobody knows how any of this will play out yet. Personally, I’m saving feeling “disappointed” for when censorship actually comes back to the platform. And if so, we’ll just move over to Telegram or whatever. In the meantime, we keep rolling with the punches.
The point: Stop waiting for Superman.
Disagree. No one is waiting for superman. As I said in a comment on this subject yesterday, she may be great at attracting advertisers which is what Musk and Twitter need but she isn’t the only great advertising executive out there. If that is her skill set why is she CEO? Chief Marketing/Advertising Executive would be appropriate. By making her CEO Musk is either going to have a trojan horse in his midst or someone who is going to be undermining him at least. A bad hire.Even if there are no non progressive great advertising execs out there(I doubt it) why someone who is part of the WEF?