Good Piece on the Whole Bud Light Fiasco MUST WATCH ! This is Really Interesting…some inight into the next gen of “managers” …Explains Everything

We are in this very weird era in which long-standing brands have decided to actively drive away their core customers by courting a customer base that does not really exist.

Of course, we know much of that is due to ESG (environmental and social governance standards) policies that have been incrementally changing the corporate landscape since the early 2000s. Once a private, low-key grading scale, it has now been exposed more widely as GenZ moves into the corporate world and brings their political religion with them.

Some of this ridiculousness can also be laid at the feet of stupidity and weak minds, embodied by the cult of “fluidity” that has absolutely no understanding of human nature…or biology, for that matter.

The recent Bud Light branding controversy is a great example of what happens when a successful, billion-dollar company hands over their marketing to the ESG generation, people who have never built anything but have loads of opinions on the right way to build a business and maintain it as a successful, profitable property. It is one thing to engage ESG frameworks within the boardroom, it is quite another to allow such frameworks to become more important than the customer. Yes, ESG indexes attract socially conscious investors, but who will invest in a product that has no one to buy it?

https://redstate.com/kiradavis/2023/04/22/must-watch-body-language-expert-figures-out-exactly-what-bud-light-vp-was-thinking-with-her-mulvaney-marketing-mess-n735266?utm_source=rsafternoonbriefing&utm_medium=email&utm_campaign=nl&bcid=65cbd4bc6e81a2a7794ff6168b44aa5928b2e9059f31291fd7f386463797e4cf