Business opportunity. If I were 20 or 30 years younger I would look to start a business setting up a platform for travelers. Instead of letting the hotels and airlines etc. collude to keep prices high, a travel site could be owned and operated by travelers. By using social media and the collective buying power of millions of people the platform could negotiate prices for large blocks of hotel rooms and possibly airline and other transportation tickets. It could possibly be set up as a mutual organization like Vanguard or some insurance companies that keep pricess low and members benefit and actually own the company. An individual or small group of people have very little bargaining power when it comes to negotiating a price. However with a large membership your leverage increases. As more people join and use the platform the greater the pressure on hotels etc. to compete on price. It might be nominal at first but over time could make a significant difference in what a frequent traveler has to pay.  This would not be the same as for profit travel booking sites that do have clout in purchasing but are also seeking to maximize their profit so they aren’t really looking to provide the end user with low prices but just trying to gain as many customers as possible.                                                                                                                                           https://www.zerohedge.com/markets/vegas-hotels-hit-lawsuit-claiming-collusion-algorithm-artificially-inflate-hotel-prices