Ford just reported a massive loss on every electric vehicle it sold
Ford’s electric vehicle unit reported that losses soared in the first quarter to $1.3 billion, or $132,000 for each of the 10,000 vehicles it sold in the first three months of the year, helping to drag down earnings for the company overall.
The losses go far beyond the cost of building and selling those 10,000 cars, according to Ford. Instead the losses include hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off. And that means this is not the end of the losses in the unit – Ford said it expects Model e will have EBIT losses of $5 billion for the full year.
https://edition.cnn.com/2024/04/24/business/ford-earnings-ev-losses/index.html
When I was kid Ford had a marketing campaign based on the phrase, “Ford Has A better Idea!”. That was the beginning of the end. The marketing campaign I’d like to see is, “We Make And Sell Good Vehicles At Reasonable Prices!”.
Ford, I promise not to buy one of your EVs if you give me $20,000. Huge savings for you.