While it is possible the short term move could go either way after today’s earnings release, the long term move is most likely headed lower. This piece from ZH reveals what is happening in the UK and probably here in the US as well, where most of their subscribers are but global is where they are counting on newer ones. That is likely to continue to be negatively impacted by inflation everywhere. https://www.zerohedge.com/markets/uk-households-cancel-streaming-subscriptions-record-numbers