“If Musk is successful he should rebuild the company culture from the ground up and build the tools necessary to allow people to naturally curate content they want, their way and let the best ideas win.” Last paragraph summing up the piece. You will never change the attitude and culture that has grown and festered over the life of the company. You would have to fire everyone and start from scratch (which Musk could do if he won, but he won’t win.) Why would you want to when you have accomplished exposing Twitter for the government propaganda mechanism and censorship platform that it has always been? The employees and users of Twitter for the most part are either part of that mindset and or at least acquiese to it. That is why Musk having exposed the bias and culture as well as probably dooming the stock to never being a winner as the company will never make any money, should move on to working with and supporting both financially and technologically the obvious alternative that people who really believe in free speech and exposing the truth about everything political and governmental. He probably has planned to join up and work with Truth Social.(DWAC) The Trump start up that will be the Anti-Twitter. https://www.zerohedge.com/technology/elon-musks-bid-reveals-twitter-poison-pill-be-cured