Loading ...FedEx & UPS: Seize a Nike Moment
To: FedEx & UPS: Seize a Nike Moment
by Christopher Meyer on 08/13/2020 0 comments
FastCompany summarized Nike’s controversial decision to feature Colin Kaepernick in ads:
“It all started with a tweet on the afternoon of September 3rd, 2018.
‘Believe in something. Even if it means sacrificing everything.’
Kaboo
m. Not long after, the full commercial—timed to mark the start of the 2018/2019 NFL season and celebrating the 30th anniversary of the tagline “Just Do It”—lit up the cultural discourse like no ad had done in recent memory.
People loved it. People hated it. People bought Nikes. People burned Nikes. People talked about it at home, at work, on the news. Everywhere.
It was divisive because it jumped on America’s biggest fault lines—race, patriotism, sports, and business.
“It doesn’t matter how many people hate your brand as long as enough people love it,” Knight told Fast Company last year. “And as long as you have that attitude, you can’t be afraid of offending people. You can’t try and go down the middle of the road. You have to take a stand on something, which is ultimately I think why the Kaepernick ad worked.”
Bold, yet Nike was completely in step with the racial tensions in our society. And for business readers, they claim $163 million in earned media, a $6 billion brand value increase, and a 31% boost in sales.
Fast forward to today.
President Trump’s administration is doing all it can to impede voting by mail in the middle of a pandemic. One could list the facts to support this claim but it’s not necessary and more importantly, gives credence to yet another distraction.
There’s no question that voting is the central tent pole of a government by the people. Pull out the free and fair election timber and democracy heaves a sigh and collapses.
Blow the whistle. Stop the game.
Let’s bring UPS and FedEx onto the field. You want to know “What Can Brown Do For You?” or what FedEx means by “We Live to Deliver”.
Easy…deliver voter’s ballots. Step up and stand alongside the U.S. Post Office.
In the words of the musical Hamilton, this is the time for both firms to rise up, and help Americans’ not throw away our democracy’s November shot. With their combined competence, these two icons of capitalism and democracy can make voting in a pandemic easy:
Putting special ballot drop boxes at every polling place
Deliver any ballot put in an existing FedEx/UPS drop box
Snuff out this made-up, yet dangerously real controversy with action that gets ballots in and counted …absolutely, positively. The financial returns could even be great as well.
You know what I’m saying…Just Do It!
Is the point of this article implying that voting by courier service is a safe and honest way to hold an election ?
I haven’t checked But do you think that’s in the constitution ?
I still don’t get why if it’s OK to have mass demonstrations and riots it’s not ok to go to a polling station.
A lot easier to stay 6 feet apart at a polling station than at a demonstration isn’t it ?
Maybe they can hold the election over a period of 5 days
If your name starts with A through E vote on Monday…and so forth
Kool-aid. This is just democracy for sale – led by international corp. interests and those who dance to their tune and sing their songs. You might trust mail in (what appear to be) ballots and anyone that handles them between mailbox and ‘counter’, I do not.
“Those who vote decide nothing. Those who count the vote decide everything.”
? Joseph Stalin
Also, nothing against the author but his world view has been shaped by a lifetime dedicated to academia. Nicely written editorial but just some guy’s opinion really.
https://www.workingwider.com/about/
“Learning and exploring has always been important to me so even after leaving full-time academia, I’ve kept my foot in, most recently at Cal Tech and have taught at USC, University of Minnesota and educative education at Stanford and elsewhere.”
Here’s a novel idea – just as with email verification of password changes – the gov’t sends out small follow up postcards to the addresses of those who voted – no details just that a ‘name and address’ voted. That would be eye-opening.
“Believe in something. Even if it means sacrificing everything.” So you believe in mailed in votes. Even if it costs you your country. What a fool!
Also known as seppuku.