“Fundamentally, socialism is about buying affordable consumer products. Are you an Android user? That’s socialism. Do you have a Dell? That’s socialism. Shop at H&M? That’s socialism. The more expensive your stuff is, the more capitalist it is. Marx lays this out in Capital.”

It is not clear where Marx laid out that socialism is like a never-ending Black Friday sale. He did say that “a commodity appears, at first sight, a very trivial thing, and easily understood. Its analysis shows that it is, in reality, a very queer thing, abounding in metaphysical subtleties and theological niceties. ”

https://jonathanturley.org/2023/12/20/das-kapital-2-0-new-republic-editor-declares-socialism-is-simply-bargain-sales/