It was about four years ago that ZeroHedge went through ad monetization hell, having lost most of our advertisers because they did not approve of the content on this website and as a result they – together with such members of the Censorship Industrial Complex such as Newsguard, Sleeping Giants and CheckMyAds and various three letter US government agencies – did everything in their power to kill the site by starving it of ad revenue (it’s what prompted us to launch a premium, subscription-supported version without which we would not have survived, and therefore we wish to personally thank all of our premium subscribers).

The problem, as Musk laid out, is that while X can sustain without ad revenue for a long time, a complete ad boycott will likely eventually kill X as Musk is unlikely to shoulder the burden of its costs and expenses out of his own pocket indefinitely, and as a result, “what the advertising boycott is going to do is it’s going to kill the company.”

So yes, the only way that corporate management teams will ever stop weaponizing ad dollars – especially if it means losing access to one of the wealthiest audiences, such as that of Zerohedge, or one of the most engaged readership bases such as that of X, is if their shareholders lose enough money and force management to either change or be fired.

Which is why it is time to boycott the boycotters: below we have summarized the names of those companies which have publicly signaled their “virtue” by pulling their ads from X/Musk.

Disney
CNBC/NBC parent Comcast
Warner Brothers
Discovery
Apple
Sony
Lions Gate
Paramount
IBM
Paris Hilton

https://www.zerohedge.com/political/boycotting-elons-boycotters