Sundance:

Musk wants eyeballs so he can give Yaccarino tools to sell the platform to potential advertising corporations. Tucker Carlson is an eyeball resource for Musk. However, I suspect Rupert Murdoch is the silent financial bridge that Elon needed. That explains why Ron DeSantis was launched on Twitter.

https://theconservativetreehouse.com/blog/2023/09/25/threats-continue-against-rumble-video-platform-the-background-players-seem-interestingly-connected/