Loading ...How NewsGuard Became the Establishment Guard Against Independent Media
Company makes a profit—including from US government funds—through a business model that leads to defunding and censoring of independent media
As di?cult as it is to run an independent media outlet, there’s a company making it substantially harder. Its name is NewsGuard. The company claims to rate online content, including from media outlets, for trustworthiness, but a closer look shows it does much more than that—its business model produces censorious pressure on news organizations. An investigation by The Epoch Times has revealed troubling questions regarding the quality of and the agenda behind NewsGuard’s o?erings.
Founded in 2018, NewsGuard dispatches its “analysts” to prepare reviews of online content creators and to issue ratings “to help readers have more context for the news they read online.” The ratings display as small badges with scores next to search results.
That, however, represents only a small part of the picture.