JC again

Last week’s Sturgis Motorcycle Rally is an annual event held not coincidentally held in Sturgis, South Dakota. It’s one of the largest motorcycle rallies in the world, drawing half a million motorcycle enthusiasts from all over the world. The week-long rally features events including motorcycle races, concerts, bike shows, and more.

According to this roving report from the rally, basically nobody at this year’s event wanted to go into the vast, empty Budweiser beer garden. And that’s even after they took down all the posters of girly-man Dylan Mulvaney suggestively straddling Harleys in a star-spangled bikini. The non-existent crowd was what they would have expected if, instead of free beer, they were only serving hot exhaust.

In this video clip, the reporter tries his best to ignore the problem, and to give beleaguered Budweiser reps a little turbo boost of encouragement, but the awful optics keep drawing him back. Looking at that ghost town of a beer garden is just like the hypnotic effect of watching twenty parked motorcycles falling over like dominoes in slow motion. You can feel the reporter’s dawning realization that whoa, this might not just be a speed bump for Bud Light, but might be a disaster for the whole storied American beer brand worse than Evil Knievel coming up short on his jump across the Grand Canyon.

https://twitter.com/OldRowOfficial/status/1689410543386341376

In a hundred years, college marketing classes will still be examining the great Budweiser Brand Suicide of 2023. So