The pandemic will end when society decides to resume normal life rather than waiting for COVID “dashboards” to register zero cases, said the authors of an article published Tuesday in The BMJ.

“Pandemic dashboards provide endless fuel for news coverage, ensuring the constant newsworthiness of the COVID-19 pandemic, even when the threat is low,” wrote Peter Doshi, Ph.D., The BMJ senior editor, and David Robertson, a Ph.D. candidate in history at Princeton University.

“In doing so, they might prolong the pandemic by curtailing a sense of closure or a return to pre-pandemic life,” the authors wrote.

A BMJ analysis of the past century showed previous pandemics including the Spanish flu faded away gradually as societies “ceased to be all consumed by the pandemic’s shocking metrics.”

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