This was buried in a comment from Banimal

This is a must read and a must pass it on to “The Silent”

The Author is Otherworldly Brilliant IMHO

Snip 1

“Data plays an important role in changing hearts and minds, but only as a secondary ingredient. We are fighting a psychological battle, not an intellectual one.

Data will help those who start to ask questions, but first they need to ask their first question. First there needs to be a seed of doubt. Data will not plant that seed of doubt. Data does not have the power to break the spell. ”

Snip 2

A frightened mind seeks certainty because certainty feels safe, which is why a frightened mind rejects anything that undermines the feeling of certainty. Uncertainty is scary. This desire for certainty makes people savagely hostile to conflicting data and capable of entertaining the wildest of logical fallacies. The facts simply do not matter to their feelings. People only begin to seek out data after the spell begins to break. Something else must first plant that initial seed of doubt.

Snip 3

Uncertainty is uncomfortable so if it cannot be pushed aside, then and only then will the mind enlist rational thought processes to work through the dilemma in order to regain a sense of certainty. That is the psychological game we need to play. We need to create the sense of uncertainty that forces our frightened peers to enlist their rational minds. Once doubt sets in, the data will take them the rest of the way.

Snip 4

Citizens have a voice in the rules they live by and a responsibility to take care of themselves. Cattle get fed, sheltered, herded, vaccinated, prodded onto cattle trucks, milked, and harvested. For some, freedom from responsibility has a certain appeal, but it is anything but liberty. Real freedom is not a license to do what you want to others or to take what you need from others. Real freedom is a restraint that prevents others from doing things to you and prevents others from taking what they need from you. And vice versa. Freedom draws a line between people that no-one has a right to cross. That is the freedom that is being lost.