War propaganda and feint are as old as the hills. Nothing new. But what is new is that infowar is no longer the adjunct to wider war objectives – but has become an end in and of itself. So, war becomes rather the setting for imposing ideological alignment across a wide global alliance and enforcing it via compliant media.

The point here is that this approach – being a function of whole of society alignment (both at home and abroad) – creates entrapments into false realities, false expectations, from which an exit (when such becomes necessary), turns near impossible, precisely because imposed alignment has ossified public sentiment. The possibility for a State to change course as events unfold becomes curtailed or lost, and the accurate reading of facts on the ground veers toward the politically correct and away from reality.

In fact, the Kursk incursion was a huge NATO gamble: It involved mortgaging Ukraine’s military reserves and armour, as chips on the roulette table, as a bet that an ephemeral success in Kursk would upend the strategic balance. The bet was lost, and the chips forfeit.

https://www.zerohedge.com/geopolitical/western-way-war-owning-narrative-trumps-reality