Loading ...RDS to announce his Candidacy on Twitter !
From JC again
In a presidential first, Florida Governor Ron DeSantis will announce his official candidacy today at 6pm EST — on social media, not on “the news,” in a Twitter space with Elon Musk. A “Twitter space” is a live event, an audio version of a zoom session, which is controlled by one or more moderators who do all the talking, and is attended by any number of listeners.
https://twitter.com/JackPosobiec/status/1661090209889435662
According to Musk, DeSantis plans to take live, unscripted questions from regular citizens who attend, which could never happen the traditional way. I guess corporate media reporters can also ask questions, but won’t have any greater access to the Governor than the rest of us.
It’s a brilliant move for both men. For the first time in history, a major presidential candidate’s announcement will be made online, on social media, and not in a traditional press conference before a pack of barking corporate media jackals. Chagrined reporters will have to log onto the Twitter space like everyone else. And, because it will be so easy to attend, who wants to listen on MSNBC, instead of just connecting to Twitter itself on one of their devices?
Musk wins because the event elevates Twitter’s significance over corporate media and over its social media competitors. The event could bring new eyeballs and users to the service. It’s probably safe to assume the Musk-DeSantis space will be the largest attended live event ever in Twitter history, teaching lots of new folks about the audio feature, and maybe the largest-ever live audio event on any social media platform to date.
Yesterday, reporters repeatedly asked Musk, and showing the long—suffering patience of a Biblical Job, Musk repeatedly answered: he is NOT endorsing DeSantis. Musk said he wants ALL candidates to use Twitter. And as usual these days, there was a lot of skepticism and distrust about that. Time will tell.
For DeSantis, the Twitter strategy cuts the hostile, undermining media, out of the loop, allowing DeSantis to deliver his message directly to the potential voters without reporters telling people what he “really” said.
A conservative candidate’s advantages in dis-intermediating corporate media were neatly described in this thread about Glenn Youngkin’s successful gubernatorial campaign, written by a former insider:
Monahan is right. Why should any conservative candidate fool around with corporate media? To reach democrats? Now consider how none of this could have happened if Elon Musk hadn’t chucked $40 billion at Twitter.
“Monahan is right. Why should any conservative candidate fool around with corporate media? To reach democrats? Now consider how none of this could have happened if Elon Musk hadn’t chucked $40 billion at Twitter.” And while it will take some time, advertisers are slowly coming back, this move will add to Twitters eventual domination in news, advertising and anything else he adds to the platform in the future. That $40 billion not only helped save freedom of speech it will end up being profitable and going public again in a few years. At a significantly higher market cap.