Loading ...The Dumb Money Driving The Plant-Based Meat Boom – FORBES
In an exclusive excerpt from Raw Deal, investors see companies like Beyond Meat and Impossible Foods as a way to help save the planet. The problem is, they also want to get rich. Instead, they may die trying.
The problem is, within the food system, there are many potential solutions and an infinite amount of factions with competing interests—all of which think they know the best path forward. Many of these folks live in the emerging universe of alternative meat. There are the techno-optimists and the techno-apologists, the lab-grown meat freaks, the lab-grown meat freaks in favor of rewilding, the mycologists, the plant-based bros chasing Silicon Valley money.
It seems possible that investors wanting to cash in on the next big thing will ruin one of the last possibilities that exists to prepare for a climate-challenged future.