The United States Navy has turned to a drag performer in its efforts to reach younger recruits on digital platforms and social media.

  • Yeoman 2nd Class Joshua Kelley, whose stage name is Harpy Daniels, announced he would be the Navy’s first ‘digital ambassador’
  • The program was part of the Navy’s efforts to ‘reach a wide range of potential candidates’ as it seeks to recruit more Gen Z sailors
  • Authorities say the Navy is still expected to fall 8,000 short of its recruitment goals for the year

The campaign is reminiscent of Bud Light’s partnership with trans-star Dylan Mulvaney which led to an immediate backlash, cost billions and caused the brand’s sales to plummet.

https://www.dailymail.co.uk/news/article-12039863/U-S-Navy-turning-drag-performer-Harpy-Daniels-digital-ambassador.html